Welcome to Sugar Story: An introduction
“Since 2017, we’ve been crafting sweet memories, one delightful bite
at a time.”
As our tag line suggests, we aim to create sweet memories through our baked
goodies. The heart of our small scale enterprise are our loyal customers who
appreciate the fresh and rich ingredients and the consistently great taste of
our desserts, savouries and bread selection.
The Sugar Story, story
Founded by a passionate, self-taught, home baker.
2017: Started catering to a need for healthier bakes for her son, family and
neighbours.
Innovation and love: Quickly figured out the potential to go commercial on a
small scale and grew the menu and customer base slowly with innovations
and healthy options and a whole lot of encouragement from the early
adopters.
Whole wheat, jaggery, banana, and zucchini cupcakes and walnut brownies
became a household favourite.
From Home to Heart
OUR GROWTH JOURNEY
Evolution into a small scale commercial venture
Menu Growth
Brownies, personalised celebration cakes, tea cakes, praline cakes, and buttercream - frosted, themed delights.
Expanding Palate
Introducing artisanal breads and flavoured macarons.
Infrastructure
Adding a 1700 sq foot cloud kitchen with the right amount of infrastructure, FSSAI certification, hygiene conditions and equipment to cater to a larger audience.
Staff & Collaboration
Increased trained staff and tied up with food delivery apps to grow the base of customers.
Delivery
Packaging and delivery services for ease and efficiency.
Collaboration
Tied up with food delivery apps to grow the base of customers
Sweet Temptations: Signature offerings
Irresistible treats for every palate
- Specialty Cakes: Strawberry Gateaux, Upside down pineapple, lemon loaf with candied zest, and themed cakes.
- Unique Touch: Trending bakes, limitedtime menus, festive specials, and custom portions.
- Elevated Indulgence: Range of macrons, Top notch ganache detailing, butter cream frosting, Profiteroles, Roulade cake, artisanal breads
Winning Hearts: Trendsetting delights
From Gen-Z favourites to health conscious options.
Trendy Macarons
Irresistible flavours for the trendsetters.
Innovative Additions
like Hot Chocolate Bombs (Belgian chocolate) magic for the discerning foodies.
Artisanal & Seasonal
Artisanal breads and the evergreen desserts made from rich ingredients and seasonal fruits
DIY Kits
Creative baking kits for kids to explore their inner pastry chef.
Customer Spectrum: Diverse appeal
Catering to a wide, passionate audience.
Health Enthusiasts who have a sweet tooth
Whole wheat and jaggery options for the conscious.
Daily Delight Seekers
Freshly baked artisanal bread and evergreen desserts for the loyal.
Festive collections
Customised gifting options for all important occasions including, Valentines Day, Holi, Raksha Bandhan, Diwali, Christmas and even Halloween, Friendship day etc
Celebrate in style
Themed cakes for birthdays, weddings and anniversaries
Lifestyle exhibitions
Converting those who experiment at events to loyal customers
Customer Spectrum: Diverse appeal
Catering to a wide audience.
- Health Enthusiasts who have a sweet tooth: Whole wheat and jaggery options for the conscious.
- Daily Delight Seekers: Freshly baked artisanal bread and evergreen desserts for the loyal.
- Festive collections: Customised gifting options for all important occasions including, Valentines Day, Holi, Raksha Bandhan, Diwali, Christmas and even Halloween, Friendship day etc
- Celebrate in style: Themed cakes for birthdays, weddings and anniversaries
- Lifestyle exhibitions: Converting those who experiment at events to loyal customers
Sweet Success in the spotlight: Media recognition
Our Journey in the eyes of t he media
The Telegraph
https://www.telegraphindia.com/topic/sugar-story-by-swati
The Telegraph: My Kolkata
https://telegraphindia.com/my-kolkata/try-this/hearts-desire-from-sugar-story-by-swati/cid/1849399
The Indian Express: Indulgeexpress.com
